Introduction
This Privacy Policy explains how HELOCEdge.com ("we," "us," or "the Site") handles information when you visit our website, use our calculators, or contact us. We aim to describe our current practices clearly and to give visitors control over optional website analytics.
Information We Collect
Information You Provide
If you use our Contact form, we receive the name, email address, and message you submit. Our form provider, Formspree, processes the submission so that we can receive and respond to your enquiry. Please avoid including sensitive financial or personal information in your message unless necessary.
Information Collected When You Visit
Our website hosting and other service providers may process technical information, such as IP addresses, browser details, request times, and requested pages, to deliver the website, maintain security, and diagnose problems. This is separate from optional Google Analytics.
Calculator Data
The figures you enter into our calculators, such as home values, balances, and interest rates, are calculated within your browser. We do not intentionally send those entered figures to our servers or to Google Analytics. Please do not enter identifying or confidential information into calculator fields.
Optional Google Analytics
We use Google Analytics 4 (GA4) only when you select Accept analytics in our website's analytics choices panel. If you select Reject analytics, our consent implementation does not load the GA4 tracking script. When enabled, Google Analytics can process information about visits, pages viewed, browser or device characteristics, and approximate location, using cookies and similar technologies. Google may process data according to its own privacy terms.
You can change your preference at any time using the Analytics choices button on the website. Withdrawing consent prevents further analytics loading after the page reloads; it does not undo information already transmitted while analytics was enabled. You can also review Google's Analytics Opt-out Browser Add-on.
Advertising and Google AdSense
We intend to apply to Google AdSense to display advertising in the future. At the time of this policy update, the Site has not been approved to display AdSense advertisements. Our current Analytics choices panel applies to optional website analytics only; it is not an advertising consent management platform (CMP).
If we introduce advertising, we will review and update this policy and implement any required advertising disclosures and consent arrangements before enabling relevant advertising technologies. For information about Google's advertising privacy controls, visit My Ad Center.
Cookies and Local Storage
If you accept analytics, Google Analytics may use cookies or similar technologies to measure website use. If you reject analytics, the Site does not intentionally load GA4 through our analytics consent implementation. We also store your analytics preference in your browser's local storage so that the website can remember your choice on subsequent pages and visits. Local storage is distinct from a cookie. Clearing your browser's site data may reset this preference and cause the panel to appear again.
Other services necessary to deliver the website, such as hosting, fonts, and the contact form provider, may process technical information in connection with their services. Your browser settings may provide additional controls over cookies and site data.
How We Use Information
- To respond to enquiries submitted through our Contact form.
- To understand and improve website usage when visitors choose to enable optional analytics.
- To operate, protect, and maintain the website and its services.
Sharing and Service Providers
We do not sell personal information submitted through our Contact form. We use service providers to operate the Site, including Formspree for contact messages and Google for optional analytics when accepted. Hosting and other third-party providers may also process limited technical information needed to deliver their services. Their handling of data is governed by their applicable terms and privacy policies.
Data Retention
We retain contact enquiries for as long as reasonably necessary to respond and manage related correspondence. Retention of analytics data, if you accept analytics, is also subject to our Google Analytics configuration and Google's practices. You may contact us with questions about information associated with your enquiry.
Children's Privacy
The Site is intended for a general adult audience and is not directed at children under 13. We do not knowingly solicit personal information from children under 13.
Your Privacy Choices and Rights
You may reject or accept optional analytics using the website panel, and revisit your selection using Analytics choices. Depending on where you live, you may have rights to request access to, correction of, or deletion of personal information. To make an enquiry or exercise applicable rights, please contact us. We may need to verify a request before acting on it.
Changes to This Policy
We may update this Privacy Policy as our website and services change. We will publish changes on this page and revise the date shown above.
Contact Us
If you have questions about this Privacy Policy or our handling of your information, please use our Contact page.